Business
Digital Marketing Specialist
Grows an audience and turns attention into customers.
About the work
Digital marketers plan campaigns across search, social and email, measure what works and reinvest in it.
A day in the life
Reviewing campaign performance, writing copy, briefing a designer, adjusting spend, planning next month's content.
How people get in
Any graduate degree plus platform certifications; results speak louder than credentials in this field.
Core skills
- Copywriting
- Analytics
- Paid media
- SEO
- Creativity